Fail early, fail cheaply. With only 20% of ideas being viable, needs/opportunity assessments and feasibility studies are good exercises to hedge your bets before diving into a new venture or program. Because we know the toughest part is often making the go/no-go decision, at Social Impact Architects we start with determining what is most important to the social sector organization (e.g., return-on-investment, impact, ease of operations). Once this step is completed, we conduct analysis at a high level of the market, competition and impact, and organizational fit. Based on the decision criteria, it is typically easy to determine whether the idea or venture is feasible.