Corporate Social Responsibility
According to Landor Associates, 77% of consumers say it is important for companies to be socially responsible.
Ten years ago, only a dozen Fortune 500 companies even issued a Corporate Social Responsibility (CSR) report. Now, the majority do, and more than 7,000 businesses around the world have signed the UN Global Compact pledging to show good global citizenship. In addition, many companies are following the lead of strategy experts, such as Michael Porter, and embedding CSR into their organizational strategy and operations. The figure below illustrates this new approach published in Harvard Business Review in 2006. Social Impact Architects can help you – whether you are a for-profit or nonprofit – build a strategic and integrated Corporate Social Responsibility plan, which will enhance your impact in the community, increase your recognition for exceptional corporate citizenship and community service, and impact your performance through enhanced employee and community engagement.