This Thanksgiving comes at a history-making moment for my hometown of Dallas – it is the 60th anniversary of John F. Kennedy’s death. For this year’s Thanksgiving blog, we wanted to share some of his insights that have stood the test of time. But, I also wanted to share the lesser-known story of Dallas’ transformation.

After the assassination, the city’s reputation was cemented as “the city of hate.” But, instead of accepting this fate and demolishing the school book depository, Dallas’ new mayor J. Erik Jonsson recognized that the city required change and “forced a certain pattern of self-examination.” To aid in this effort, Mayor Jonsson created the city’s first strategic plan – Goals for Dallas – which was a community-driven process to reinvigorate the city’s economy, cultural institutions, infrastructure and, ultimately, its brand. It is a strategic plan that still is read today to chart our course as a City. In 1989, Dallas launched a reimagined museum, The Sixth Floor Museum at Dealey Plaza.

As we experience events that impact all of us, we can let the events consume us or we can use them to transform us – into a force for good. As we celebrate Thanksgiving and honor the legacy of JFK, we hope that you will spend a moment in reflection. And, that reflection leads to growth and transformation.


As we express gratitude, we must never forget that the highest appreciation is to not utter words, but to live by them. – John F. Kennedy

We are thankful for all that changemakers do each and every day to make the world a better place in word and in deed. Especially in times of darkness, this good is a beacon of light that allows others to learn by example and spread goodwill during the holiday season.


Conformity is the jailer of freedom and the energy of growth. – John F. Kennedy

We are thankful that we live in a country that not only allows diversity of thought, but also the space and the grace to evolve our thinking as we learn more about the world.


Our most basic common link is that we all inhabit this planet. We all breathe the same air. We all cherish our children’s future. And we are all mortal. – John F. Kennedy

We are thankful that we have more in common than that which divides us, and this holiday brings us together in one space and at one time to remind us of our collective humanity. Thank you for being part of the Social TrendSpotter family.

We hope you have a wonderful holiday filled with moments large and small that bring us closer together.


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