After our recent national survey and webinar, which we discussed in a recent post, I wanted to dig deeper into the financial results. First, the bad news from the survey – due to COVID-19, 17% of nonprofits reorganized, 13% reduced overhead and 10% postponed programs. But, there is a silver lining – 70% of nonprofits expect growth in 2021 and have prioritized “expanding revenue generation” as their top priority.
I asked one of our partners on this project, John Gillespie of Charles River CFO, about these priorities and how to tackle them. We had a great conversation that resulted in today’s blog. Collectively, we have worked with 400 clients in the social sector. Every day society asks more of nonprofits, but they are often constrained by their existing resources. Society asks them to be “sustainable” but stops short of defining sustainability or giving CEOs and boards the tools to decipher where they are and how they compare to other organizations. Both Social Impact Architects and Charles River CFO share the same belief – we need to make it easy for nonprofits to do their jobs. With that in mind, we developed a comprehensive tool for staff (e.g., CFOs, CEOs) and board members (e.g., finance chairs) to diagnose the health of their organization’s financial management. We encourage the board and management team to review the matrix and evaluate progress as a financial check-up for the organization. Then, develop a list of priorities and an action plan for each area.
As with any check-up, we have major systems that need to be tested and sometimes recalibrated:
Budgeting & Planning
Your strategic plan guides your organization. Taking the time to build a detailed, bottom-up budget forces you to think through operational and programmatic issues. Translating the strategic plan or annual plan into a budget creates an economic language that clarifies where you are and where you want to be. Done correctly, it creates an economic roadmap to guide you and show you what you need to accomplish to reach your destination and allow you to recalibrate if you get detoured.
Timely and accurate financial management lets you keep a pulse on revenue and expenses. The confidence in those numbers being right gives you the ability to make financial impact decisions when needed (e.g., can we afford that new staff person; can we spend more money on marketing, etc.)
Reporting & Monitoring
Department income statements and budget-vs-actual reports let you measure how the organization is doing. By assembling this information into dashboards and reviewing at least monthly, it puts these numbers into perspective, which allows you to make mid-course corrections as needed.
The board is your partner and the board treasurer and your finance/audit committee members are your economic advisors. You’re both rowing in the same boat, headed in the same direction … forward. Partners have frequent and ongoing communication, find ways to leverage one another’s skill sets, share financial information and jointly manage risk.
As we often say to our clients, “Without money, there is no mission.” This is why the financial health of your organization is one of the most important areas to monitor and adjust when circumstances change.” We hope this tool helps provoke real conversations within nonprofits about how to build healthier organizations that can rise to the challenge of creating sustainable social impact. If you have specific questions, we would love to hear from you. The teams at Social Impact Architects and Charles River CFO will be collecting your questions for a future Q&A blog post addressing common issues as the social sector rebuilds in 2021.