Shamrock PeopleThis week, we embrace wishes for good luck as we celebrate St. Patrick’s Day. Those of us who work in the nonprofit sector feel lucky beyond St. Patrick’s Day because of the many intangible rewards that come with our line of work. But, we also know, as the Roman philosopher Seneca is attributed with saying, “Luck is what happens when preparation meets opportunity.”  As we start posting summer internships and other staff opportunities at our agencies, we are revisiting ways you can bring luck to your organization by promoting your value proposition to millennials and other generations applying for your open positions. To help get you started, here are some ideas from Social TrendSpotters:

  • Progress One of the most common reasons Social TrendSpotters say they feel lucky to work in the nonprofit sector is because they relish the smiles they see on their clients’ faces when they make progress. To hear the ups and downs of clients’ life stories and share their joy when things start looking up is a delight and privilege. As potential staff and interns consider their options, the opportunity to create and witness individual change is a significant plus that not all jobs offer.
  • Meaning The ability to change people’s lives gives nonprofit employees a sense of meaning, which is an important value for the 21st-century worker. Social TrendSpotters say that careers in the nonprofit sector make them feel like they are a part of a movement bigger than themselves, and this gives purpose to even the most menial tasks. Knowing that conducting research or organizing a meeting contributes to the organization’s ability to serve others is rewarding and can create a high level of employee engagement.
  • Gratitude In the nonprofit sector, we work with people in our communities who are encountering struggle, be it a health issue, loss of a job or the dream of an education that seems beyond reach. Social TrendSpotters say that having daily reminders from our clients and teammates of the struggles all humans face leads to gratitude for the security we enjoy, even in the face of adversity. Expressing this sentiment would likely resonate with candidates who are looking for authenticity and who may be experiencing struggles in their own lives.


We feel lucky to be part of the social sector and hope these tips will bring you a bit of extra luck in recruiting talent this year — we’d love to hear your thoughts on how you have prepared to meet the opportunity of hiring talent.

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