ScrabbleWhat’s in a name? This famous phrase from William Shakespeare’s play, Romeo and Juliet, speaks to an important truth. In order to work toward our collective vision as a sector, it is important that we share a common language by using common definitions of the words we use that address the methods and objectives of our work. Since I started in the social sector almost three decades ago, I have noticed that we have a funny habit of throwing around important words, such as collaborationimpact and sustainability, without a common understanding of what these words mean and, possibly more importantly, how to apply them successfully.

I started Social Impact Architects to reimagine social change. It is one reason why our mission is “accelerating the speed of social change.” To accelerate, we need clarity around the meaning of commonly used words so we can collectively “row our boats in the same direction.” We have to capture the momentum of our actions to increase the speed of social change and, ultimately, impact.

To this end, we partnered last week with aha! Process Inc., a Ruby Payne Company on a NEW webinar: What’s In A Name? Cracking the Code on Buzzwords in the Social Sector. Its mission is to enable individuals, institutions and communities to stabilize and grow resources for all, particularly those in poverty. aha! Process is an award-winning training and publishing company providing workshops, publications and consulting services to help improve lives and build sustainable success in communities, schools and higher education. You may know it best for Bridges Out of PovertyGetting Ahead, and our new favorite, Emotional Poverty.

In this free webinar, we decode social sector buzzwords, including sustainability, impact, innovation and collaboration, among others. Learn what they mean and why they matter. Plus, learn how you can implement the strategies behind them in your organization and measure their success.

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We hope these definitions will help you accelerate the speed of social change in your organizations and communities. As always, if you found this helpful, feel free to forward it to a friend. And, if you’d like to introduce your board or staff to this material, keep in mind that we offer this new training in our keynotes and workshops. If you have words we missed, send them along for a future blog post or webinar.


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