Business Planning, Business Planning, Communicate, Grow, Growth/Scaling Plans, Marketing & Communication, Organizational Assessments, Social Impact Architects
One of my favorite days of the year is Super Bowl Sunday. The game is always exciting — but the commercials are what truly capture my attention. In my college courses, my students and I analyze Super Bowl ads to explore the best and the worst examples of marketing and...
Communicate, Fundraising, Impact Measurement, Marketing & Communication, Storytelling
If you’ve been feeling a sense of déjà vu, you are not wrong. The Ice Bucket Challenge has returned! This viral phenomenon during the summer of 2014 earned a top spot in the annals of fundraising history for raising more than $115 million for the ALS...
Collaborate, Communicate, Marketing & Communication, Social Impact Architects, Social Movements, Storytelling, System Change
Saturday was Texas Independence Day – when Texans signed a declaration of independence from Mexico and created the Republic of Texas. To this day, Texans are fiercely independent, which is why our unofficial state slogan, “Don’t mess with Texas.,” has resonated with...
Collaborate, Feasibility Studies, Grow, Growth/Scaling Plans, Lean Start-Up, Organizational Assessments, Social Impact Architects
Today’s headlines could make even the most optimistic person, like me, a little weary. But my optimism was restored when I watched the documentary about the 50-year anniversary of Mister Rogers’ Neighborhood called Won’t You Be My Neighbor? It transported me back to...
