Business Planning, Communicate, Fundraising, Growth/Scaling Plans, Marketing & Communication, Social Impact Architects
With Giving Days happening all over the country this month, you may be asking yourself – how do some nonprofits make it seem so easy to raise money? They have one marketing trick in common – they use a unique value proposition, tailored to their donors. A unique value...
Communicate, COVID-19, Fundraising, Guest Blogs, Marketing & Communication, Social Impact Architects
I am a huge fan of Gretchen Rubin and her work on The Happiness Project. While not an expert in happiness herself, she has studied the research, implemented it with friends and family, and summarized her findings in a number of bestselling books. She takes happiness...
Communicate, Evaluation Planning, Impact, Impact Measurement, Program Development, Social Impact Architects, Storytelling
Last month, The New York Times published a great article – Social Programs Can Sometimes Turn a Profit for Taxpayers – that put SROI (social return on investment) and cost-benefit analyses into the mainstream. In it, Seema Jayachandran, an economics professor at...
Book Reviews, Communicate, COVID-19, Fundraising, Marketing & Communication, Social Impact Architects, Storytelling
Americans are very generous – in fact, more Americans give to charity than vote. In the first six months of 2020, despite more than half of the U.S. workforce experiencing unemployment or reduced income due to COVID-19, Americans have stepped up to support important...
Communicate, COVID-19, Fundraising, Guest Blogs, Marketing & Communication, Social Impact Architects
Struggling with the right approach to communicate and connect to donors right now? It is tough to strike the right balance. In all things, we are playing the long game, but the pandemic makes donor communications even more challenging. Face-to-face interactions, which...
Communicate, COVID-19, Executive Coaching, Marketing & Communication, Organizational Culture, Social Impact Architects, System Change
We have been thrust into the deep end of an ocean of online meetings without any lessons. And, we are feeling the pain (as well as the promise). In fact, I had a CEO recently request a blog on “online etiquette.” I laughed, she laughed, and then I realized she was...
