How Opportunity Assessments Can Help Nonprofits Size up New Possibilities

How Opportunity Assessments Can Help Nonprofits Size up New Possibilities

January brings a rush of ideas. New goals. New energy. New possibilities. However, “new” can be a double-edged sword. Some ideas are genuine breakthroughs. Some are distractions dressed up as innovation. And some quietly derail even the strongest organizations. The...
Smart Nonprofit Marketing — Avoid the Mistakes that Cost You Money and Momentum

Smart Nonprofit Marketing — Avoid the Mistakes that Cost You Money and Momentum

One of my favorite days of the year is Super Bowl Sunday. The game is always exciting — but the commercials are what truly capture my attention. In my college courses, my students and I analyze Super Bowl ads to explore the best and the worst examples of marketing and...