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Market Research Tools for Nonprofits: How to Channel Your Inner Oprah

Market Research Tools for Nonprofits: How to Channel Your Inner Oprah

Business Planning, Grow, Impact, Impact Measurement, Lean Start-Up, Organizational Assessments, Social Impact Architects

Like many of you, I grew up watching Oprah – both the “Oprah Winfrey Show” and now “Super Soul Sundays.” Oprah just has a way of connecting with both her guests and her audience to find out the “truth” behind any topic. While the job of a talk show host may seem far...
Need Help with Market Research? Try Secondary Research First

Need Help with Market Research? Try Secondary Research First

Business Planning, Feasibility Studies, Grow, Impact, Lean Start-Up, Social Impact Architects

I just binge-watched the Hulu crime comedy, Only Murders in the Building, which is a series built around Steve Martin, Selena Gomez and Martin Short solving a murder in their building. Detective stories, legal thrillers, murder mysteries – have you ever thought about...
Save Time and Money with Market Research

Save Time and Money with Market Research

Business Planning, Grow, Impact, Lean Start-Up, Organizational Assessments, Social Impact Architects

Travel is one of my passions. I love everything about it – planning the trip, immersing myself in a different culture, and sharing my adventures with friends and readers. But, these days preparing for a trip just seems harder. For example, I am planning a trip to...
Want to Stand Out from the Crowd? Social Marketing Lessons from “Don’t mess with Texas”

Want to Stand Out from the Crowd? Social Marketing Lessons from “Don’t mess with Texas”

Collaborate, Communicate, Marketing & Communication, Social Impact Architects, Social Movements, Storytelling, System Change

Saturday was Texas Independence Day – when Texans signed a declaration of independence from Mexico and created the Republic of Texas. To this day, Texans are fiercely independent, which is why our unofficial state slogan, “Don’t mess with Texas,” has resonated with so...
Top Nonprofit Marketing Mistakes That Cost Money

Top Nonprofit Marketing Mistakes That Cost Money

Business Planning, Business Planning, Communicate, Grow, Growth/Scaling Plans, Marketing & Communication, Organizational Assessments, Social Impact Architects

One of my favorite days of the year is Super Bowl Sunday. The big game is not the only reason the day is interesting – the commercials are always a highlight. In my college courses, my students and I analyze Super Bowl commercials to find both good and bad examples of...
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