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Want to Stand Out from the Crowd? Social Marketing Lessons from “Don’t mess with Texas.”

Want to Stand Out from the Crowd? Social Marketing Lessons from “Don’t mess with Texas.”

Collaborate, Communicate, Marketing & Communication, Social Impact Architects, Social Movements, Storytelling, System Change

Saturday was Texas Independence Day – when Texans signed a declaration of independence from Mexico and created the Republic of Texas. To this day, Texans are fiercely independent, which is why our unofficial state slogan, “Don’t mess with Texas.,” has resonated with...
Vision vs. Mission: How to Hit the Bullseye of a Perfect Combination

Vision vs. Mission: How to Hit the Bullseye of a Perfect Combination

Storytelling, Strategic Planning

The sentences below are a mix of vision and mission statements. Can you tell which is which? Smithville is a vibrant, thriving and self-sustaining community. To fight the causes and effects of poverty through service, advocacy and friendship. A world where every...
How to Write a Nonprofit Business Plan

How to Write a Nonprofit Business Plan

Business Planning, Business Planning, Grow, Growth/Scaling Plans, Organizational Assessments, Social Enterprise, Social Impact Architects

One of my favorite cartoons is from Tom Fishburne’s “Brand Camp.” It does a great job of illustrating the inner monologue we all have when considering a new venture. I often tell my students that successful entrepreneurship is half about skill (what you know and do)...
How Social Entrepreneurship Can Become a Movement: Six Shifts Shaping What Comes Next

How Social Entrepreneurship Can Become a Movement: Six Shifts Shaping What Comes Next

Collaborate, Communicate, Grow, Impact, Lead, Social Impact Architects

Every once in a while, a conference does more than fill your notebook with new ideas. Sometimes, in rare moments of true inspiration, you can feel the energy as people and ideas bounce off one another. That is why I often quip, “Innovation happens through collision.”...
Nonprofit Internships: How to Recruit, Support and Pay the Next Generation of Talent

Nonprofit Internships: How to Recruit, Support and Pay the Next Generation of Talent

Career Advice, Grow, Human Resources, Lead, Organizational Assessments, Organizational Culture, Social Impact Architects

Summer is around the corner, and you have a to-do list a mile long. What is an ideal solution? Bring in interns to help tackle it over the summer! We’re excited that apprenticeships, including internships, job shadowing and project-based learning, have made a strong...
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