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Want to Stand Out from the Crowd? Social Marketing Lessons from “Don’t mess with Texas”

Want to Stand Out from the Crowd? Social Marketing Lessons from “Don’t mess with Texas”

Collaborate, Communicate, Marketing & Communication, Social Impact Architects, Social Movements, Storytelling, System Change

Saturday was Texas Independence Day – when Texans signed a declaration of independence from Mexico and created the Republic of Texas. To this day, Texans are fiercely independent, which is why our unofficial state slogan, “Don’t mess with Texas,” has resonated with so...
Martin Luther King Jr. and the Power of Social Movements

Martin Luther King Jr. and the Power of Social Movements

Corporate Social Responsibility, Impact Measurement, Social Impact Architects, Social Movements

Each year when we observe Martin Luther King Jr. Day, we are reminded of the importance of social movements to our country’s evolution. Movements were believed to have started in the late 1800s around workers’ rights, eventually leading to the labor movement in the...
Behavioral Economics Meets the Social Sector

Behavioral Economics Meets the Social Sector

About Suzanne, Impact Measurement, Marketing & Communication, Organizational Assessments, Social Impact Architects, System Change

Do you know why offices and hotels have mirrors in their elevators? One reason is because people will focus on fixing stray hairs and smoothing out wrinkled clothing rather than how long the elevator is taking and, as a result, be happier. This strange but true fact...
5 Truths about Solving Social Issues

5 Truths about Solving Social Issues

Business Planning, Corporate Social Responsibility, Growth/Scaling Plans, Impact Measurement, Organizational Assessments, Organizational Culture

There have been rumors lurking in the corners of social entrepreneurship gatherings. I have heard them whispered: “There are investors who want to pursue impact investing, but we don’t have the right deal flow.” Impact investing is growing rapidly. A recent piece in...
Why Corporate Social Responsibility Is Good for Business

Why Corporate Social Responsibility Is Good for Business

Board Development, Corporate Social Responsibility, Fundraising, Grow, Growth/Scaling Plans

In my Social Entrepreneurship class, I share with my students a continuum that places for-profit companies on the left and charitable organizations on the right. In recent years, for-profit companies and nonprofit companies have been moving toward the middle of the...
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