Business Planning, Communicate, Fundraising, Growth/Scaling Plans, Marketing & Communication, Social Impact Architects
With Giving Days coming soon all over the country, you may be asking yourself – how do some nonprofits make it seem so easy to raise money? They have one marketing trick in common – they use a unique value proposition, tailored to their donors. Every marketing...
Business Planning, Communicate, Grow, Marketing & Communication, Organizational Assessments, Storytelling
Henry David Thoreau was spot on: “If you have built castles in the air, your work need not be lost; that is where they should be. Now put the foundations under them.” When I work alongside social sector organizations, this is where I start. For me, the foundation of...
Annual Traditions, COVID-19, Fundraising, Giving Trends, Marketing & Communication, Social Impact Architects
At the end of 2021, readers of The Boston Globe were asked to describe the year – the top word: “exhausting,” followed by “rollercoaster.” One reader noted that there were “some highs and lots of lows.” Each year since 1956, social...
Board Development, Business Planning, COVID-19, Grow, Lead, Marketing & Communication, Nonprofit Trends, Organizational Assessments, Organizational Culture, Social Impact Architects, Strategic Planning, System Change
Everything changed two years ago – so much so, many futurists, including myself, shifted gears from long-range planning to week-to-week survival. At Social Impact Architects, we even changed our website and created a “Nonprofit Coronavirus Resource Center” with all...
Communicate, Fundraising, Impact, Impact Measurement, Marketing & Communication, Social Impact Architects, Storytelling
Countdowns to the holidays have already begun showing up as memes on social media. Of course, in the social sector, that means we are already working on our year-end appeals. In the coming month, we will collectively send out millions of solicitations to help reach...
Communicate, Fundraising, Growth/Scaling Plans, Guest Blogs, Marketing & Communication, Social Impact Architects, Social Movements
In August, I watched in amazement as 12 crowdfunding campaigns for the Afghan people went viral across Facebook and Twitter. One campaign raised more than $5M in 24 hours – its original goal was just $550,000. These groups transformed interest in their mission into...